Your hair journey starts here

A derm on a mission

“Hair isn’t just a part of you, it’s what makes you, you. After personally experiencing hair loss, I explored every product on the market and nothing performed the way I wanted. My patients felt the same way. So I set out to change the hair space, developing products informed by the latest scientific research that really work. rhute supports everyone on every step of their hair journey, educating along the way. So you can have hair that’s healthy and nourished from rhute to tip."

Dr. Aamna Adel, MBBS MRCP PgCERT

Dr Aamna in brown outfit sitting on a pile of papers with a mirror.

Meet Dr. Adel

Dr. Aamna Adel is a practicing Dermatologist 
and has contributed significantly to dermatological research and education, through numerous publications and contributions. Her subspeciality interest is in hair loss in both children and adults and she is the communications lead for the British Hair and Nail Society.

Dr. Adel is also known for her social media presence, having amassed a substantial 
following on TikTok, Instagram, and YouTube where she educates and engages with the 
public on skin health.

Rhute ‘Density + Repair’ scalp serum peeking from a back jeans pocket beside a hair clip and eyeglasses.

Everyday haircare

We see hair and scalp care as skincare. So we’ve developed products that are simple to use and blend in easily to your daily routine.

After all, a happy scalp is a productive one.

The more you know, the more you grow

Dr Aamna in a white coat and brown pants sitting on a white background.

Your source for answers

We don’t just create products, as practicing Derms, we share insight and information.

Browse rhute answers to explore common hair issues, ask our on-call Derms a question, or read up on their Answers.

You never know what you might learn

Rhute hair serum bottle in a 250 ml glass beaker overflowing with pale green cream, splashing over the rim.

rhuted in Research

“Dermatologist-Developed” means we take extra care 
with our formulations, ensuring they produce real results. 
We are science-led, believe in ingredient transparency and rigorous testing.

Research is at the rhute of everything we do.

Growing community

Hair loss and scalp issues aren’t the easiest things to talk about, but they’re the most 
common hair issues people face. Through a supportive community, we aim to minimize stigma and celebrate growth.

Lets get growing!