A dermatologist on a mission

 "Hair isn’t just a part of you, it’s what makes you, you. As a consultant dermatologist specialising in hair loss, I’ve seen firsthand how it affects confidence and wellbeing. After personally experiencing hair loss myself, I explored every product on the market and nothing performed the way I wanted. My patients felt the same. So I set out to develop formulations grounded in peer-reviewed dermatological research that genuinely supports hair health. rhute is for everyone, at every stage of their hair journey. Healthy hair, from rhute to tip."

 Dr. Aamna Adel, MBBS MRCP PgCERT

Person in medical scrubs sitting on a stack of papers with a magnifying glass.

Meet Dr. Adel

Dr. Aamna Adel is a consultant dermatologist specialising in hair loss across all ages, from children to adults. She completed her training at Oxford University Hospitals and holds membership of the Royal College of Physicians, with research published both nationally and internationally.

A member of the British Association of Dermatologists and the British Society for Dermatological Surgery, Dr. Adel also serves as Communications Lead for the British Hair and Nail Society, the UK's leading professional body for hair and nail disorders, where she shapes how dermatological research is shared with clinicians and the public alike.

Beyond the clinic, Dr. Adel educates a community of over 2.7 million followers across TikTok, Instagram, and YouTube, sharing evidence-based guidance on scalp health, hair loss, and skin health.

Consultant Dermatologist | Member of the Royal College of Physicians | Postgraduate Certificate in Clinical Dermatology

Rhute ‘Density + Repair’ scalp serum peeking from a back jeans pocket beside a hair clip and eyeglasses.

Everyday haircare

We treat scalp care the way dermatologists treat skin: with formulations grounded in research, not trends. Every rhute product is designed to be simple enough for your daily routine and effective enough to make a real difference. After all, a happy scalp is a productive one.

Dr Aamna in a white coat and brown pants sitting on a white background.

Your source for answers

We don’t just create products. As practising dermatologists, we share the knowledge we use in clinics every day. Browse rhute Answers to explore common hair and scalp concerns, ask our on-call dermatologists a question, or read up on the latest from our team. Every answer is reviewed by Dr. Adel and grounded in current dermatological research.

Rhute hair serum bottle in a 250 ml glass beaker overflowing with pale green cream, splashing over the rim.

rhuted in Research

When we say "dermatologist-developed", we mean every formulation is built on peer-reviewed research and clinically tested under dermatological oversight with proven results. Our hero serum, Density + Repair, combines stem cell extracts, bioactive peptides, and caffeine at concentrations informed by published clinical studies. In independent testing, 93% of users reported reduced hair shedding and 73% saw visible improvements in hair density. We believe in full ingredient transparency and sharing the science behind every product.

Research is at the rhute of everything we do.

Growing community

Hair loss and scalp issues aren’t the easiest things to talk about, but they’re far more common than most people realise. We’re building a community of over 50,000 people who support each other at every stage of their hair journey, because no one should have to figure this out alone. Let’s get growing.

Lets get growing!